My Prima Look - exklusive italienische Mode


Feeling comfortable in your own skin is the key to achieving self-confidence, and the secret to true beauty.

We all know how hard it is to give our best when we feel uncomfortable or insecure about what lies underneath our clothes. Fraly’s knowledge of the shape of the human body and craftsman’s attention to detail helps people support and make the most of their bodies, so they can reveal only the best of themselves.

“You can tell whether people live in harmony with their bodies by their underwear. For fifty years Fraly’s mission has been to create beautiful lingerie.”

Fraly is a trademark of the company Sistema Tessile srl., which has been designing and creating lingerie for the everyday comfort and well-being of real people since 1962.

Our internal creative team works in conjunction with highly reputable designers to produce product lines that are not only up-to-the-minute in terms of fashion, but also high in quality and practical to use, to ensure we meet the everyday needs of our customers. This is why we believe it is essential to offer classic collections made from fabrics of unbeatable quality alongside our seasonal and trendy lingerie collections.

Fraly will make you feel COMFORTABLE IN YOUR SKIN every day.

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